In Process

            brand, product, design system
2025
In Process is a collective timeline for artists to share moments
As the founding designer, I worked closely with the project lead to tailor a brand to her vision. The roots of IP are in storytelling through the smaller moments in an artist’s life: notes, artifacts, process videos and images. The platform supports multiple media types to help an artist document their story, journey, or process. Moments appear on a collective timeline for artists.

Process Source






Brand Design System
The brand and product design systems are intertwined, with one informing the other in synchronous harmony. Typography is scaled for readability, and colors are attuned for the best possible outcomes in accessibility. The visuals of the site are stripped back to make room for artists’ moments to shine. Given that the site comes to live through media, the negative space becomes the voice of the brand. Simplicity and structure rule the grid system, layouts, and details of the product.












Explore Projects