Privacy Protocol

            brand system | social templates2024 Our founder met Lit Protocol through a secondary agency in 2024. They came to us with the foundation of a brand and asked us to create a cohesive design system for brand marketing ando social. Laura built on the warm foundation, and rounded out the visual language with a color palette to include cool tones.

ProcessOWNERSHIP
Brand refresh & systems - Laura Winn

Brand identity & logo -
Lit


Brand system
The Lit brand system builds on the foundation inherited. Our designer added a new color palette, textured backgrounds for social use, and a unique illustration style.






Illustration
The Lit illustration style is warm and approachable, building on the metaphors of codes and keys to make privacy keys relatable and understandable in a marketing context.




Film stills







Social Templates
Once the brand refresh was approved, we quickly upgraded existing social & blog templates.










Explore Projects




© Copyright 2026 Let’s Work Studio, LLC. All rights reserved.